Our Story

By Rowena Montoya, Founder and CEO

When the economy came crashing down in 2009, my husband’s business fell into hard times. We had to sell everything and start over. My husband found a job traveling all over the country to trade shows and other events and I found a way to help him draw attention and build client relationships. The answer was in the homemade caramels I had learned to make in my youth from my aunts who raised me. It wasn’t long before Frank, my husband, was known as “The Caramels Guy” and people would ask where they could buy the delicious caramels he was always sharing. 

This was the beginning of JulieAnn Caramels, named after my two aunts who taught me how to cook and shared their family caramel recipe with me. These two women have been a huge, positive influence in my life. When I lost my mother at a young age, my aunt and uncle took me in, welcoming me into a family environment that I had never known. They instilled in me many of the values and beliefs that I still live by in my personal and professional life.  Since we launched in 2012, we have expanded to several stores in Utah and California, and we will soon be launching in other stores nationwide! 

I’m driven by the creative process, product development and an innovative spirit that can and will revolutionize the confectionery industry. Since the start, there have been naysayers who have told me that there “isn’t anything new in candy” and they “have seen it all.” But there’s more to JulieAnn Caramels than just classic, handmade, delicious caramels. The flavors I have already invented range from Eggnog, to Pumpkin, Black Licorice to Cashew and Very Hot Cinnamon. For those adventurous candy lovers – we offer both a Mango Habanero and Pineapple Habanero. As our tag line states, “A taste so good, we had to share.” Welcome to our family!!


  • Julie Anne, I recently found your product at a TJ Maxx. I know caramels, my family has been providing cellophane to candy companies for over 40 years. From Bequet Caramels, Annie B’s, Brachs, and many more from coast to coast. You have a unique product that stands up to the competition. If in the future you would like to wrap your caramels with your name or logo, I would gladly explain how we provide printed wrapping film. It’s such a simple way to stand out in the candy dish! I wish you the best in 2019.

    Dominic Rivera
  • My boss gave me a gift of your candy for Christmas and oh my!!! It was delicious!!! I couldn’t stop eating it!!! I just now got the empty bag, it was empty the very next day, and looked at the website. I am amazed at all the different flavors. Suggestion samplers of several different flavors 😁

    Cheryl Ford
  • We went to the Christmas gift show! Loved the display and the Carmels of course!!! Yummy YUM!
    We will tell our Family and Friends!!

    Kristi Atkinson
  • Rowena! I love this story!! I always wondered how your business began! I am so happy for you! Congratulations on your success and al your hard work!

    Heather Mecham
  • Hi Rowena! I’m soooo happy your delicious camels are doing so well! I need to set up a wholesale account for the Salt Lake Convention Center. I have a client who wants to purchase 1000 caramels, and if course, I want to get them from you! I’ll set up a wholesale account tomorrow, but in the meantime, I wanted to congratulate you!👏🏻👏🏻👏🏻

    Are you still doing Festival of Trees? I sure miss my festival friends but just don’t have time with my Bountiful stores.

    Tami England

    Tami England

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